Products That Count
Products That Count

Lead Product Marketing Manager



Marketing & Communications, Product
Hoboken, NJ, USA
Posted on Tuesday, February 21, 2023

Lead Product Marketing Manager

Lead Product Marketing Manager

  • Location HOBOKEN, NJ
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition R-1418367

Position Summary...

What you'll do...

About Walmart Connect

Our purpose: We connect you more meaningfully to Walmart customers

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. Learn more at

The Role:

As the product marketing lead within the data & measurement team, you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits. You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.

The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions. Experience working on measurement, analytics & insights SaaS products and an understanding of the AdTech ecosystem is preferred.

This position reports into the Director of Product Marketing, Data & Measurement. This role can be based either in our Hoboken, NJ or San Bruno, CA office.

In this role, you will:

  • Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales teams

  • Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth

  • Develop product positioning and messaging that articulate Walmart Connect’s value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral

  • Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales

  • Be the advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams

  • Partner with product stakeholders to develop MRDs and PRDs to define product priorities and requirements

  • Manage planning and execution various new product programs launches at various life cycles including alphas, betas and general availability stages

  • Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education

  • Provide thought leadership on market and competitive trends

  • Track, support and measure against company and product level OKRs and target goals

About you:

  • Experienced SaaS product marketing professional with 5 to 8+ years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact

  • Expertise preferred in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies

  • Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands

  • Solid understanding of data management (1st party and 3rd party data), identity graphs and resolution, and privacy & compliance regulations (e.g. CCPA, GDRP, etc.) leveraged by advertisers and brands

  • Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams

  • Embrace working in a fast paced continually evolving environment

  • Exceptional communication skills in both writing and presentation

  • Analytical and data-driven

  • Structured and a strategic thinker

  • Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles

  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

Frequently asked questions

  • On average, how long does it take to fill out an application?

  • Can I change my application after submitting?

  • How do you protect my personal information?

  • What are the recommended Internet Browsers for applying for open roles?

Recently viewed jobs