Products That Count
Products That Count

Global Product Marketing Manager - App Measurement



Marketing & Communications, Product
Los Angeles, CA, USA
Posted on Thursday, November 9, 2023
Global Product Marketing Manager - App Measurement
Los Angeles Regular Product - Commercial product (ads) Job ID: A108620
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Responsibilities: - Owner of 1-2 app signal & measurement solutions in TikTok's solution suite with a strong understanding of performance ads and app signal, attribution and measurement capabilities. - Define go-to-market strategy for TikTok's App Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. - Develop thought leadership around key product launches and response to industry developments partnering closely with the Global Business Marketing team - Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these - Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. - Communicate the value proposition of new app measurement products to all stakeholders and ensure that effective collateral and packages are created
Qualifications: - BA/BS degree or above - 2+ years of product marketing or product management experience with digital ad products - 3+ years of experience in the digital advertising industry in a measurement capacity - Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns. - Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences - Ad Attribution experience with a technology company, media agency, consulting firm preferred TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $232644 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.