Products That Count
Products That Count

Product Marketing Manager, SMB Lifecycle



Marketing & Communications, Product
San Jose, CA, USA
Posted on Friday, August 25, 2023
Lifecycle Product Marketing Manager
San Jose Regular Operations - Product ops Job ID: A206283
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. We are looking for entrepreneurial spirits to join our team. You will have a chance to shape monetization efforts, from the ground up for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future. Responsibilities - Own the strategy of advertiser-facing channels that drive adoption and engagement of TikTok's global SMB ads products, leveraging such channels as emails, SMS and Ads Manager product's on-site notifications. - Build out lifecycle-based growth strategies at scale from advertisers' activation to resurrection, from goal-setting to infrastructure & process development, to fostering cross-functional relationships with product, sales, and marketing teams. - Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel. - Collaborate with product teams to develop internal marketing tools to optimize the metrics of internal content creation and distribution. Tools include but are not limited to audience segmentation, AIGC, and campaign personalization. - Using empathy, campaign data, and market research to continuously drive innovation and experiment with new marketing channels, tools, and creatives.
BA/BS degree. - Strong data analytical skills. - 5+ years experience in the internet industry, managing large-scale products across diversified channels (paid, organic, web, social media, influence marketing, etc...). - Great communicator & team player. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures. - Extensive experience with a mix of work between hands-on execution and strategy. - Deep understanding of growth & optimization, best practices such as A/B testing. - Experience with growth efforts in international markets. - Experience in B2B & SMB marketing, video marketing and vertical (eComm, local, etc) audience marketing. - Experience in growing and scaling products, in a fast paced, highly ambiguous environment. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $86737 - $232000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.