Products That Count
Products That Count

Product Marketing Manager/Senior Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support the Salesforce Platform’s product portfolio. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

As a Product Marketing Manager, you will lead the development of our go-to-market strategy for the Salesforce Platform’s Developer Environments products, partnering with our sales, enablement and demand generation teams to generate maximum pipeline and revenue. You will grow into an expert in every facet of the Salesforce Developer Environments portfolio and sales cycle, including the creation of technical sales assets, messaging and enablement. The Product Marketing Manager will touch all stages of the sales cycle from demand generation to close, making sure our marketing teams and sellers are supported at every step of the sales cycle.

Responsibilities & Impact

  • Partner with sales, product and product marketing teams to create go-to-market strategy for global sales teams

  • Develop Salesforce Platform use cases aligned to our customers’ and prospects’ unique needs, including definition of customer challenges, value proposition and resulting customer benefit

  • Create innovative and compelling content that can be used by our sales teams including sales plays, pitch decks, 1-pagers, product FAQs and more

  • Execute product launch plans, working closely with sales leadership, product management and marketing teams to drive demand generation and pipeline

  • Work with Sales Enablement to design and run sales trainings that help our sales teams generate maximum pipeline and revenue

  • Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more

  • Build product demos, drive technical product launches and provide input into the product roadmap

  • Be the Salesforce Developer Environments expert and work with our sales teams to develop Sales Plays and other Go-To-Market programs to find new buyers and up-sell add-ons into existing accounts

  • Make sure you are constantly learning and having fun!

Required Skills:

  • 5-7+ years of experience in product marketing, industry marketing, corporate marketing, sales engineering, technical sales or product management

  • Experience working with sales teams & driving programs to help support pipeline

  • Strong communication skills, both written and verbal

  • Depth in building narratives, identifying pain points & crafting solutions

  • Project management skills: can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams

  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills:

  • Bachelor's degree or higher in marketing, computer science, information systems, or other technical major, or equivalent

  • Experience marketing or selling to IT or developers

  • Expertise in Salesforce products, DevOps tools and/or other SaaS and B2B technology platforms

  • Ability to inspire optimism, fun, and the desire to always be learning!

  • A natural collaborator


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $131,300 to $219,900.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: