Description

Overall purpose of job:

• Responsible for assigned products or product franchise. These roles involve strategy development, promotional materials development, and new product launch activities and provide routine product trainings to sales team.
• In addition, for PM/SPM, the person should be capable to formulate and implement strategic marketing plans independently

Essential duties and responsibilities:

• Work with regional marketing team to plan and execute product development and growth strategies
• Accountable for product marketing and strategic planning for assigned products
• P&L management and budget control of the responsible products
• Support and guide sales team members on sales objectives and marketing projects
• Lead new product launch
• Work with KOL to conclude market insight and to initiate marketing programs
• Maintain intensive working relationship with patient groups
• Collaborate with internal and external stakeholders to achieve objectives
• Assist in long range plan for business expansion and development
• Work collaboratively with SFE to enhance patient access
• Relay market insight to management.
• Comply with Integrity and compliance standards

Special requirements:

• Science and Marketing education is preferred but not a must

Essential knowledge and skills:

• Bachelor’s degree or above
• For APM, minimum 2 years solid experience in pharmaceutical industry
• For PM, minimum 4 years solid & reputable experience in product management in pharmaceutical industry
• For SPM, minimum 6 years solid & reputable experience in product management in pharmaceutical industry
• Healthcare related experience might be considered as relevant
• Proficiency in both spoken and written English and Chinese, Mandarin is a plus

Qualifications

Core competencies required for this role:

Essential –
• Marketing & Product Knowledge
• Product Champion &Product Operations
• Business Process
• Project Management
• Forecasting & Budgeting
• Regulatory Environment
• Reimbursement
• Market Research
• Partners with Supplier
• Pricing (for PM & SPM)
• Financial Knowledge for PM & SPM)
Important –
• Coaching & Mentoring (for SPM)
• Ability to establish and maintain open relationships within the organization and authorities
• Ability to simultaneously manage multiple critical issues
• A creative and dynamic team player with sold marketing sense
• Inspire others to share their visions and support them to reach a common goal