Product Manager, App Store Connect - Developer Marketing Tools
Apple
Marketing & Communications, Software Engineering, Product
Cupertino, CA, USA
Posted on Wednesday, October 25, 2023
Key Qualifications
- 7+ years of experience in product management where you’ve delivered complex products for app developers or sellers/publishers on a marketplace that improved user satisfaction while helping them achieve their business goals
- Understands mechanics of user acquisition and marketing technologies on mobile platforms; knows how to help developers or sellers find customers through marketing tools like product pages and creative assets; marketing experience at a digital platform, app, or media company a plus
- Effectively collaborates across variety of technical and non-technical functions to drive towards common product goals
- Experience problem-solving in marketplaces at Apple's scale (e.g. millions of users and developers, etc)
- Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
- Strong analytical abilities to identify key opportunities and measure impact
- Strong written, communication and storytelling skills, including the ability to create and deliver compelling presentations that convey complex ideas clearly to audiences of all levels
Description
Responsible for envisioning and delivering the next generation of marketing tools for App Store developers across iPhone, iPad, Mac, Apple Watch, Apple TV and Vision Pro
Understand app developers’ goals for driving business outcomes on the App Store and be an advocate of their needs and challenges to create a great developer experience in App Store Connect
Define product requirements for global markets from conception to launch and monitor adoption to evaluate success
Balance input from a wide variety of internal partners with potentially competing priorities and timelines
Work with Engineering, Design, Program Managers, and Marketing teams to plan, build, and launch high-quality products
Research, identify, and direct organization towards opportunities to make the experience better for developers worldwide
Aware of the competitive landscape and emerging technologies and develop insights to inform product development