Principal Product Marketing Manager - Adobe Analytics
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.
As a Principal Product Marketing Manager for the Analytics team, you will work with cross-functional teams, including product management, sales, finance, business development, global marketing and corporate communications to drive product marketing activities necessary for growing market share for Adobe Analytics, Customer Journey Analytics and Adobe Product Analytics in EMEA. The environment is fast-paced, upbeat, and highly collaborative.
What you'll Do:
You will lead efforts to drive new Adobe Analytics logo growth and help enterprises understand, measure and optimise journey experiences for their customers who interact across digital and offline channels. You will actively participate in the strategic development and execution of analytics product go-to-market, as well as marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product awareness through thought leadership activities. You seek opportunities to be strategic, produce results, and receive recognition for outstanding work.
In terms of key activities you’ll:
Develop, lead & implement Adobe Analytics go-to-market strategies in EMEA
Critically evaluate new growth opportunities for the Adobe Analytics business in EMEA.
Play a significant part in regionalising messaging, offerings, product collateral, competitive insights, and assets to communicate the value of Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Product Analytics.
Lead regional product & major feature launches & field acceptance for EMEA.
Work closely with Adobe’s Global Marketing organisation to develop strategic programs that drive demand and pipeline.
Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive regional awareness and demand.
Broaden Adobe’s position as an industry leader with vision through the creation of white papers, blog posts, and articles.
Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
Present Adobe Analytics use cases and value propositions at industry events, conferences, and analyst and media briefings
Serve as market-facing subject matter expert and leader with vision for the product and engage with key customers as company representative
What you need to succeed:
Proven/substantial B2B marketing experience, technology company and SaaS experience.
Data driven, with a strong test and learn demeanour and ability to think out of the box to determine new growth opportunities
Knowledge of the digital marketing landscape and the ability to stay current on the changing market
Proficient in market research and how to apply research and data to advise marketing strategies
Proven success in dynamic and highly matrixed environments
Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
Outstanding analytical, verbal, and written communication skills
Excellent program management skills
Highly collaborative work style
Global cultural awareness and experience with global teams
Willingness to travel in Europe and regularly to the US (United States)
As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.
Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.