Products That Count
Products That Count

Principal Product Manager, GenAI |



Multiple locations
Posted on Tuesday, August 8, 2023

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Firefly is a new product, service, and family of creative generative AI models coming to Adobe products that offers a new way to ideate, create, and scale content. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are hiring a Principal Product Manager to own our product-led growth strategy and roadmap for In this role, you will drive growth of #FireflyGenAI product from 0-1-100M. You will collaborate with engineering, design, product marketing and monetization to craft best-in-class growth funnels and engagement loops to make Firefly empower creativity for all – every day.

The ideal candidate is a seasoned enterprise product management leader with experience building high-growth consumer products. They excel at strategy. They nurture a culture of analytical, rapid experimentation. Even though they know every best practice for funnel optimization, they constantly search for big, new ideas and identify the best ones, fast. They take bold, calculated risks. They are a systems thinker, and a builder at heart. They foster a fun, fast, inclusive, collaborative, empathetic, candid culture with their cross-functional partners.

What you'll do

  • Design and implement a comprehensive product strategy for exponential Firefly growth.

  • Conduct rapid experimentation to leverage best practices and identify new opportunities.

  • Build and maintain the Firefly growth roadmap, identifying new opportunities and prioritizing them based on needs, goals, and technical feasibility.

  • Partner cross-functionally to ensure successful growth. Document detailed requirements, including functional specifications and experience guidelines.

  • Collaborate with cross-functional partners to design, deliver, and scale high-quality products, fast.

  • Define and monitor key performance indicators to evaluate success, using data to identify new opportunities.

  • Stay up-to-date with industry trends and best practices, and apply that knowledge to improve your roadmap.

What you need to succeed

  • Bachelor's degree in computer science, engineering, or equivalent experience.

  • Proven experience (10+ years) as a Product Manager, with a focus on growth for a consumer product.

  • Experience optimizing product funnels and creating engagement loops in consumer applications.

  • Track record of exponentially scaling early-stage product growth.

  • Experience working in an Agile development environment, following methodologies such as Scrum or Kanban.

  • Strong communication and collaboration skills, across functional and organizational boundaries.

  • Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize effectively.

  • Passion for creating exceptional partner experiences and driving business growth through strategic integrations.

Bonus Qualifications

  • Experience with generative AI

  • Experience managing creative products

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $138,300 -- $256,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.